Hej!

I’m Emma, founder of Kraft Designs Ltd.
Born in Sweden, raised in Scandinavian simplicity, and now deeply rooted in the natural beauty of Queenstown.

My design philosophy is simple:
Spaces should feel calm, intentional, and beautifully functional.
I specialise in Scandinavian minimalism blended with modern alpine lodge warmth - soft, earthy, organic spaces that instantly put you at ease.

What I Do

I help homeowners, Airbnb hosts, and out-of-town clients transform their properties through:

• Interior design

• Airbnb setup

• Renovation & project management

• Styling and furnishing

• Sourcing finishes + materials

• On-site coordination

I’m practical and hands-on. I don’t just design your space - I help make it happen.

My Values

• Simplicity: Calm, uncluttered, thoughtful design

• Function: Beautiful spaces that work for real life

• Warmth: Natural textures, earthy tones, and inviting comfort

• Ease: I remove the stress and keep things moving

• Trust: Especially important for out-of-town clients

• Quality: Every detail matters